JTI has expanded its ultra-value range of ready-made cigarettes with the launch of Mayfair Gold.
Both Mayfair Gold King Size and Superkings 20s are available from this month with an RSP of £11.60, the same as Mayfair Silver.
As well as a premium blend, Mayfair Gold packs boast rounded corners and modernised outer packaging. This is also now available on Mayfair Silver.
Special introductory promotions on Mayfair Gold and new look Mayfair Silver outers are available at participating wholesalers.
Mark McGuinness, Marketing Director at JTI UK, said: “Price remains the main consideration when existing adult smokers are making a purchasing decision. By stocking iconic brands, like Mayfair Gold, at ultra-low prices, retailers can capitalise on the sales opportunity from this new launch.”
For more information on Mayfair Gold, Mayfair Silver, or any other JTI product, retailers should speak to their local JTI Business Advisers or call the help desk on 0800 163503. Retailers can also visit jtiadvance.co.uk for further information.