Britain can’t get enough of cakes based on classic desserts. So pladis said, as it launched a new Banoffee flavour into its McVitie’s Digestives Slices range.
Available now, a pack of five McVities Digestives Banoffee slices RSPs at £1.50, while a snack-size five-pack has an RSP of £1.
Ailsa Duguid, pladis UK & Ireland Brand Manager for McVitie’s Cake Company, commented: “With American dessert flavours and classic British pudding flavours creating the biggest buzz in the cake category in 2017 and continuing to trend in 2018, our new Banoffee slices launch fits perfectly with popular demand. Fitting into our existing Digestives Slices cake range, we’re confident this sweet treat will be a winner with consumers everywhere!”
