McVitie’s reveals its Christmas presence

McVitie's Christmas cake range

McVitie’s 2017 Christmas cake range sees the debut of a selection of festive-inspired cake products, all available now.

With an estimated RSV of £2.5m for the whole seasonal range, all products feature striking seasonal packaging for maximum impact on shelf.

Hobnobs Rudolph Red Nose Teacakes

This new Christmas variant is available in packs of eight individually-wrapped teacakes. RSP is £1.

Jaffa Jolly Santa Cake Bars

The McVitie’s Jaffa Cake Bar has been given a jolly packaging makeover just in time for the festive season. These light sponge bars with a Santa red- coloured, orange-flavoured jam and a dark chocolate topping come individually-wrapped in packs of five, with a £1 RSP.

Digestives Winter Orange and Chocolate Slices

These Winter Orange and Chocolate slices cater to the popularity of chocolate orange flavours over the Christmas period and are available in a new festive packaging for an RSP of £1. Packs contain five individually-wrapped slices.

Penguin Yule Logs

The ever-popular Penguin Yule Logs are back for another year with a fun and festive look. At RSP £1, packs contain six individually-wrapped logs with chocolate sponge and vanilla flavoured cream covered in milk chocolate.

Ailsa Duguid, McVitie’s Brand Manager at pladis, said: “We’re confident our new Christmas cake range will be popular with shoppers as they look to stock up on delicious treats for the festive season. With new eye-catching packaging and a delicious taste, we’re sure the Christmas products will be flying off the shelves!”