KP Snacks has announced a further £1m marketing push for McCoy’s Muchos, its Mexican-inspired tortilla range.
Launching on 2 March, last year’s Muchos ad returns to TV and video-on-demand. It features animated characters including Mexican wrestlers, a mariachi band and donkey that can DJ. Whatever next?
The campaign will also be supported by in-store activity.
Claire Cooper, McCoy’s Marketing Manager, said: “McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product.
“The creative features the iconic ‘When Flavour Calls’ strapline which has become synonymous with full-on flavour. We’re excited to promote bold flavours and continue to drive sales of McCoy’s Muchos in 2020.”