KP Snacks has launched a new radio campaign to promote and drive penetration of its McCoy’s brand.
With a particular focus on maximising lunchtime meal deal occasions, the campaign sees McCoy’s partner with Capital FM as a mid-morning sponsor on weekdays. It runs throughout the whole month of November.
McCoy’s is also featuring in 30-second branded adverts on Capital throughout the day to bolster awareness and keep the brand front-of-mind. The radio spots centre around flavour, encouraging consumers to choose ‘the real McCoy’s’ for daytime snacking moments.
Ilan Arkin at KP Snacks commented: “We’re excited to be launching a brand new radio campaign to continue driving awareness of the McCoy’s brand and to build on its strong reputation for delivering full-on flavour. McCoy’s is a recognisable and well-loved brand and its bold flavours make it an excellent choice for lunchtime occasions. With a massive reach of 12.7million, Capital FM is an ideal partner for this campaign to help maximise brand penetration.”
