McCoy’s has launched its ‘Win Gold!’ on-pack campaign for a third year running.
The competition gives shoppers the chance to win £10,000 instantly if they discover one of 10 golden crisps or chips in McCoy’s PMPs, grab bags and sharing packs.
Recurring annually since 2017, this year’s promo offers twice as many chances to win as previous years. The campaign is supported by in-store, social and digital media activity.
McCoy’s is also rewarding retailers with a £1,000 donation to support a charity of their choice for every winning pack sold from their store.
Claire Cooper, Brand Manager at McCoy’s, commented: “As one of the most successful brands under the KP Snacks portfolio, the competition has proved highly successful over the last two years and rewards loyal McCoy’s consumers as well as galvanising the rate of sales for retailers.”
‘Win Gold!’ runs until the end of June across all McCoy’s 47.5g grab bags, all McCoy’s 70g £1 PMPs, and McCoy’s Chips 130g sharing packs in the Sea Salt, Salt & Vinegar and Curry Sauce flavours.