Maynards Bassetts brings a silly face to candy bags

Maynards Bassetts candy bags range

Maynards Bassetts has launched a new range of candy bags, designed to attract younger consumers to the category.

Available now in 70g non-price-marked packs (RSP 60p) and 50p PMPs, the range includes Beaming Beasts Jellies (fruit flavoured animals), Cheery Slices Gummies (watermelon slices), Silly Snakes Jellies, Chuckle Drops Gummies (sour gummies) and Straw’Merries Jellies.

Packs are available in outers of 16. A full range of POS is available to help retailers drive excitement in store.

Claire Molyneux, Marketing Manager for Candy at Mondelēz International, said: “Small bags is a growing category and soft jelly leads candy with a 51.3% share, making it a great opportunity for retailers.

“Our new range aims to recruit younger consumers to the category with a variety of shapes and flavours unique to the current Maynards Bassetts range. What’s more, the packs can be folded and the smiles graphic placed in front of the mouth to create a silly face, bringing more shareable fun to the experience.”