Cadbury has kicked-off its biggest-ever on-pack promotion as the brand embarks on the second season of its Premier League partnership.
The return of Cadbury Match and Win offers more prizes across more promotional packs (standard and PMPs) and spans more categories including biscuits, singles, duos, bags and drinking chocolate.
Around 70 SKUs are included in the promotion including Twirl, Boost, Cadbury Dairy Milk, Double Decker, Crunchie and Starbar lines, along with the new Boost + Protein bar.
Millions of prizes are up for grabs in the £1.5m activity, including a Premier League VIP matchday experience, Premier League tickets and cash.
To win, consumers need to go online and enter the barcode and batch code found on the back of one of 203 million promotional packs. The site will then generate a score prediction for a real Premier League match in the upcoming weekend of fixtures. If their score prediction matches the final game result, consumers are guaranteed to win a prize.
An extensive range of Match and Win POS is available.
The promotion is supported by out-of-home advertising, social media and online video activity.
Susan Nash, Trade Communications Manager at Mondelez International, said: “Our Premier League promotions build on a history of iconic and engaging partnerships for Cadbury which have helped to drive incremental sales. With this latest promotion we have the same goal as the Premier League: sharing excitement with millions of people through the thrill of the upcoming season. Our partnership has been really successful to date, and so we’re back bigger and better for the new season.
“With a £1.5m marketing investment, we expect demand to be high, so retailers should stock up in advance and maximise visibility in store with the impactful POS theatre to make the most of the opportunity.”