Maryland will be back on screens next month, when Burton’s kicks-off a new five-month-long £1m marketing campaign for its £50m cookie brand.
A month of TV advertising commences on February 4, supported by social media and in-store activity. High impact POS will be accompanied by a major sales push in convenience.
The ‘What would you do for a Maryland?’ campaign comes as the brand records a 10% rise in sales on the past year, growing three times faster than the total biscuit market.
Mandy Bobrowski, UK & Ireland Marketing Director at Burton’s Biscuit Company, said: “This campaign will not only champion our core 10g cookie, but will also drive sales of the wider portfolio including Maryland Mini’s – the no.1 Kids Mini brand – and our new Big & Chunky lines.
“It’s the year of the cookie, and retailers can look forward to growing sales with Maryland in 2018.”