Walkers is teaming up with British lifestyle brand, Emma Bridgewater, for an on-pack promotion across its Market Deli potato and pita chip sharing formats.
The offer gives shoppers the opportunity to collect limited edition Emma Bridgewater serving bowls and dipping dishes, and is available now until the 31st May.
The serving dishes feature the Emma Bridgewater signature polka dot colours, along with ingredients used in Market Deli products. They can be redeemed online by using tokens available on promotional Market Deli sharing packs.
Thomas Barkholt, Marketing Director at PepsiCo, said: “Market Deli and Emma Bridgewater share the same passion for authenticity and that’s why we have partnered together to create an exclusive collection of hand-painted Market Deli-inspired dishes. We are confident that this partnership will be a huge success and will build upon the premium credentials of Market Deli and drive incremental sales for retailers.”