Molson Coors is giving fans of Madrí Excepcional the chance to win VIP and general admission tickets to the All Points East festival.
Live until 31 July, the on-pack promotion runs across 4x440ml, 10x440ml and 15x440ml multipacks of Madrí Excepcional. The limited-edition pack design also features eye-catching festival-themed illustrations to help them stand out in stores.
To enter, consumers simply need to purchase a promotional pack, scan the on-pack QR code then submit their details for a chance to win.
Madrí Excepcional will be available at All Points East when the festival kicks off in August. The brand will have a two-tiered stand at the event, which will be supported by a social media campaign.
