Unilever’s men’s toiletries brand Lynx is celebrating 25 years of its Lynx Africa variant by launching a limited-edition range of the fragrance.
Available now across body spray, body wash and anti-perspirant products, new packaging features key events, figures and cultural moments from the year of launch in 1995. Packs also include a snap code which shoppers can scan to enter a virtual reality version of the TV advert.
The limited-edition range has been released as part of Lynx’s ‘Hot Since ’95’ campaign, which continues throughout 2020.
The £6.5m campaign runs across TV, video-on-demand, out-of-home, social and in-store channels. Supporting it are a trio of brand ambassadors that includes two-time heavyweight champion Anthony Joshua, chart-topper AJ Tracey and YouTube star Calfreezy.
Lynx is also sponsoring the NHS Cup, bringing together celebrities from the world of sport, music and to raise money for the health service by playing online football.
Jamie Brooks, Lynx Brand Lead, said: “Our campaign and limited-edition pack are all about celebrating the role Lynx Africa has played in British culture.”
