Accolade Wines has announced that Echo Falls will be the drinks partner of ITV2 reality show, Love Island 2018.
As part of the partnership, Echo Falls will be creating co-branded bottles, and the Love Island logo will also appear on POS, in-store, social, digital and advertising. Echo Falls will be directing consumers who buy the limited-edition Love Island branded bottles to their Facebook page to take part in a nationwide competition to send two winners to the Live Love Island final.
The brand-new Echo Falls TV advert will also be seen across key advertising periods around Love Island, extensive video-on-demand around the show and other key programming, and featured on the ITV Hub.
“Love Island is a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life,” said Laurence Hinton, Brand Manager for Echo Falls.
“Echo Falls is the second largest wine brand in the UK and this partnership allows us to tap into the fun, spontaneous side of our core consumer and engage with them on a new level.”
