Love is in the loaf

Heart-shaped loaf

Aryzta Food Solutions is introducing a heart-shaped Cuisine de France love loaf in time for Valentine’s Day. The 250g ‘L’amour’ loaf is a buttery bread loaf with dark chocolate chips, made in the heart of France. The loaf is supplied in cases of 20 with an rrp of £2.50.

It is made for two, is supplied frozen and baked in-store, featuring an eye-catching, edible ‘L’Amour’ label with a heart on it.

Mariam French, Head of Marketing at Aryzta Food Solutions commented: “It’s ideal for retailers who want to enable their customers to buy a great-tasting gift that’s made for sharing and is unlike any other Valentine’s Day treat.”

The Cuisine de France love loaf is backed by a range of dedicated Valentine’s Day POS and in-store signage.