Londis launches new own-label range

Londis has launched a new value own-label range at its annual Trade Shows. A record numbers of Londis retailers attended the annual show where the new SmartBuy range was previewed.

The SmartBuy range comes following retailer requests for a lower cost value range. In line with these requests, the 28 lines included in the launch range are the key convenience products shoppers are looking for an everyday low price on, a point which is highlighted through price-marked packs in the range.

Retailers ordering the range at trade show were given the opportunity to benefit from an exclusive offer on products in the range and free POS to support a launch gondola end, they will also be the first retailers to receive the products in store.

Speaking about the new range Andrew Kendall, Londis Trading Director commented, “Londis retailers already benefit from the extensive mid-tier SuperValu range available to them. In introducing SmartBuy we are enabling them to further enhance their in-store value offer, providing key products, at a competitive price, with an enhanced margin.”

The show also gave Londis retailers the chance to take advantage of offers from over 140 suppliers and benefit from the £1,300 worth of savings on offer.

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