Treasury Wine Estates has brought Australian wine brand Lindeman’s back to TV screens with a new sponsorship campaign with lifestyle channel Food Network, which airs until early May.
The campaign will run across a variety of primetime cooking shows, and will mirror the look and feel of the brand’s ‘It’s The Sunshine That Makes It’ activity. The channel’s website will also showcase Lindeman’s as part of the deal.
Mathew Bird, Marketing Director EMEA at Treasury Wine Estates, hopes the campaign will engage Food Network’s audience of almost four million with the brand, and help drive sales. He commented: “We know that wine shoppers spend more than double the average convenience shopper, and it is widely acknowledged they spend more when buying food, therefore presenting a huge opportunity for retailers.”
