Haribo is inviting consumers to choose their favourite Little Jelly Men in its latest campaign. For a limited time only, Super Mix will feature Little Jelly Men in Cola, Blueberry, Cherry and Melon flavours, with consumers being invited to vote for their favourite flavour online.
Lindsey Bevan, Brand Manager for Super Mix, wants to add some excitement for consumers with the campaign. She commented: “By featuring flavours that you would not ordinarily find in Super Mix and encouraging votes for a chance to win great prizes, including iPad Minis, we can increase consumer engagement whilst also driving incremental sales for retailers.”
Available in 160g packs until the end of May, Super Mix featuring Little Jelly Men in limited edition flavours is supported by a multi-channel campaign including on-pack, PR, digital and social activation. Retailer toolkits, which include posters and shelf barkers, are also available.