Peroni has launched its first alcohol-free beer, Peroni Libera 0.0%.
The move comes on the back of yet more research that showed nearly 30% of 16-24-year-olds do not drink at all, whilst 45% of 25-34 year olds are more regularly choosing no- or low-alcohol options.
Libera – ‘free’ in Italian’ – has a taste described by Peroni as “a rich and intense aroma of flavours where citrusy and hoppy notes are followed by a delicate fruity aroma”.
Simone Caporale, Peroni Nastro Azzurro’s flamboyantly-titled Master of Mixology, said: “Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions. Those looking for an alternative to alcohol no longer have to compromise on quality or taste.”
Peroni Libera 0.0% will be available to convenience retailers from March. It is currently exclusive to Tesco, where it is priced at £5 for four 330ml bottles.
