Levi Roots Soft Drinks has reached £5m brand value for the first time since launching in 2011.
With the recent addition of watermelon and guava-flavoured Jamaican Sunset, the brand is growing at 30% year on year and outperforming the tropical flavoured drinks market.
Over the next few weeks, the soft drinks brand will be launching a nationwide summer campaign across broadcast and social media to further drive awareness and distribution, initially focusing on building association with the barbecue occasion.
Levi Roots Soft Drinks Brand Manager Tracy Bradley said: “Levi has become the face of Caribbean food and drink in the UK and it’s this strong association combined with a range of authentic, great tasting topical fruit flavours that has led to the continued popularity of his soft drinks.”
The Levi Roots range of sparkling and still soft drinks includes sparkling two-litre formats for the Grocery channel and 500ml bottles designed for the Impulse channel. Flavours include Caribbean Crush, Caribbean Crush Zero, Tropical Punch Zero, Jamaican Sunset and Coconut Cooler.
