Lambrini is kicking off the party season with a new ‘Ultimate Brini Party’ competition to share Lambrini serves and cocktail recipes.
Entrants can win a range of prizes to get them in the celebratory spirit, with 10 bespoke parties worth £2,000 up for grabs, plus 500 x £250 custom neon sign vouchers. To be in with a chance of winning, customers must purchase a bottle of Lambrini with a promotional neck flag and enter its unique code in the lambriniparty.co.uk microsite.
The competition is part of the ‘Ultimate Brini Party’ campaign, which explores how fans best enjoy their Lambrini by asking them: “How do you Brini?”
Tom Smith, Marketing Director – Europe, Accolade Wines, said: “Lambrini is the number one perry brand and continues to grow in relevance, with its lower ABV meeting the needs of alcohol drinkers making more mindful choices. Lambrini also recruits a younger, lower affluence drinker who is less likely to buy traditional wine, instead preferring lighter, sweeter, fruitier-tasting products and lower alcohol drinks. These consumers are also becoming more financially strained, therefore looking for good value, accessible drinks, so we wanted to offer something special with this promotion.”
The ‘Win Your Ultimate Brini Party’ neck flags are available across grocery, convenience, and wholesale.
