Imperial Tobacco has launched new Lambert & Butler Rolling Tobacco, the first in the brand’s 181-year history.
It is available now in both 30g and 50g formats, priced at £11 RSP and £18 RSP respectively.
The new blend offers reduced moisture levels to make it easier to roll. Imperial said this proved “exceptionally popular” with consumers during testing, “outperforming competitor brands”.
Chris Street, Market Manager UK at Imperial Tobacco, said demand for value for money was a dominant trend within the Tobacco category, shifting consumers away from factory made cigarettes.
He added: “Many consumers making the move into RYO are looking for reassurance on quality by buying products from well-known brands they can trust. With its strong tobacco heritage and brand recognition, Lambert & Butler is well placed to respond to this trend with its new RYO variant.”