Kurkure, one of the biggest snack brands in India and Pakistan, has added a Chilli Chatka flavour to its range of savoury snacks.
Made with an aromatic blend of chilli, spices and lentil flour, Kurkure Chilli Chatka is available now in 80g £1.25 price-marked packs and 100g plain packs.
The PepsiCo-owned brand launched in the UK in 2021 with Masala Munch and Naughty Tomato flavours; these gained combined value sales of £723m in 2022.
Ekaterina Petrova, Senior Brand Manager at Kurkure, commented: “Kurkure aims to celebrate the diversity of Britain while authentically representing the rich heritage of Asian cuisine and Kurkure Chilli Chatka is the perfect new addition to our portfolio due to its punchy flavour profile.
“Having already established itself as a well-loved brand amongst retailers and consumers abroad, Kurkure is poised to tap into the growing appetite for new textures and strong flavours. In the last year, 50% of all convenience retailers stocked Asian-inspired savoury snacks, and demand is rapidly rising.”
