KP Snacks has extended its £1 price-marked pack range with the addition of Wheat Crunchies and latest NPD, McCoy’s Muchos. Pom-Bear will also be available in a 2 for £1 format for the first time.
Wheat Crunchies Crispy Bacon (case size 14 x 78g) will be available from 17 March, alongside two McCoy’s Muchos SKUs: Nacho Cheese and Smoky Chilli Chicken (case sizes of 14 x 80g). Pom-Bear 2 for £1 is available now in a case size of 32 x 19g.
Matt Collins, Trading Director at KP Snacks, commented: “PMPs encourage impulse purchases as they give consumers confidence in the value message. 82% of retailers tell us they want PMPs and so it makes sense to continually grow our PMP formats for convenience and impulse.
“It is important to continue adding to the range with our most popular brands to ensure we drive sales for retailers and maintain value for consumers.”