KP Snacks has launched a new SnacKPartners Ambassadors Forum.
Comprised of hand-picked independent retailers from both affiliated and unaffiliated stores across the UK, the group is intended to support KP Snacks’ dedication to work together with customers in the sector and grow the Crisps, Snacks and Nuts category.
The forum will meet quarterly to discuss the latest market developments and hot topics within the sector, allowing KP Snacks to hear first-hand about the challenges and opportunities faced by retailers. The group will also offer retailer members the chance to take a first look at KP Snacks’ initiatives and directly feed back and influence its future plans in the channel.
The forum is the latest extension to the KP SnacKPartners category initiative which has been running for the last two years. It provides a balanced category management view and fresh perspective, based on authenticated data and insight. By following the advice given, KP Snacks says independent retailers can maximise the category opportunity and grow their sales by on average +40%.
Current ambassadors on the forum include: Raaj Chandarana (Premier), Raj Aggarwal (Spar), Julian Taylor-Green (Spar), Atul Sodha (Londis) and Dharmesh Patel (Independent). The forum will continue to evolve and new ambassadors will be introduced over the course of the rest of the year.
Matt Collins, Trading Controller, Convenience and Wholesale said: “The creation of our KP SnacKPartners Ambassadors Forum is really exciting for our business. It provides a fantastic platform for us to collaborate with some of the country’s best in class retailers and really step change our plans and ways of working in this hugely important and growing channel.”
SnacKPartners Ambassador, Julian Taylor-Green, Spar has worked with KP Snacks to relay and optimise his crisps, snacks and nuts fixture in his store.
He commented: “Working with KP Snacks has been really collaborative. Together we have been able to make some clear and concise changes to our fixture layout and range segmentation that has helped drive category growth overall. I’ve also been able to take the learnings and apply the same principles to grow other categories.”