KP Snacks has published ‘Excite and engage,’ a new guide designed to help convenience retailers capitalise on impulse purchases and increase crisps, snacks and nuts (CSN) sales through engaging shoppers with events and activations.
The guide follows on from the brand’s ‘25 to Thrive’ impartial ranging advice and is based around three simple, actionable steps: choosing the right brands and promotions, maximising visibility, and amplifying in-store.
The guide shows retailers how added value and visibility can boost impact and sales. With 73% of shoppers buying snacks with value for money in mind, and nearly half influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales. With PMPs accounting for the top 10 bestselling SKUs, the guide also highlights their continued relevance to cost-conscious consumers, with 62% of retailers saying that PMPs increase sales.
The guide also highlights the importance of category display and merchandising as well as off-fixture opportunities, helping capture those impulse buys, with 43% of CSN shoppers purchasing CSN on impulse because they saw it and were tempted and 22% more likely when products are placed out-of-aisle. With 55% of shoppers consuming bagged snacks while watching TV, aligning with key television events like major sporting occasions provides a strategic opportunity to further engage audiences and boost basket spend.
The guide is available for retailers to download free of charge on KP’s SnacKPartners retailer hub.
