KP Snacks has launched a major new on-pack promotion for KP Nuts, featuring PDC World Darts Champion Luke Littler and offering consumers the chance to win £180 every 180 minutes.
Launching on 13 October with a prize fund of more than £42,000, the promotion features across £1.35 price-marked packs of KP Original Salted Peanuts, Dry Roasted Peanuts and Aromatic Thai Chilli Flavour Coated Peanuts. It runs until 7 December, with entries open between 09:00 and 21:00 daily. Consumers enter by scanning an on-pack QR code on promotional SKUs, which links directly to a dedicated website.
A late entry promotion will run until 25 January 2026, with entries made after 21:00 on 7 December added to a prize draw.
The campaign builds on KP’s partnership with Luke Littler, which launched in 2024. It promotes the link between KP Nuts and Littler, the 18-year-old darts player who rose to fame after winning the World Championship last year. The promotion aims to boost KP Nuts sales in the sharing segment, tapping into the popularity of nuts during social occasions like watching darts with friends and family.
