KP Snacks has added an on-trend Salted Caramel variant to its range of KP Nuts caddies, as it targets shoppers looking for festive sharing snacks.
FSDUs are available to support the launch.
The core KP Nuts caddie range consists of Original Salted, Dry Roasted, Honey Roasted and new Salted Caramel. Each has an RSP of £4.
With 76% of people now spending their leisure time at home, KP hopes its latest innovation will help drive sales over the coming months. The brand is looking to exceed Christmas sales from last year, which resulted in 3.7 million households purchasing its nuts between October and December.
Matt Collins, Sales Director for Convenience at KP Snacks advised retailers to stock up well in advance: “By mid-November 53% of shoppers have bought food intended for Christmas, with some even shopping as early as September.”
Also returning this year are KP Frosted Maple Syrup Nut Mix and KP Frosted Honey Nut Mix in 225g bags. In addition, KP Cheese Footballs bounce back onto shelves for Christmas.