Pom-Bear is expanding its range with the launch of a new cheese variety, which rolls out this month. Pom-Bear Cheese is available in both single and multipack formats, and is aimed at young families.
Confident that the new variant will prove popular with both new and existing consumers, Matt Collins, Trading Controller Convenience, KP Snacks said: “Our innovation team are constantly researching both UK and world-wide flavour trends to ensure our new launches are on-trend and genuinely appealing. Time and time again, cheese has come out as the most popular family flavour.”
