KP Nuts has launched a new ‘Hit the Bullseye’ promotion with PDC World Darts Champion Luke ‘The Nuke’ Littler, giving shoppers and retailers the chance to win a £20,000 cash prize.
Running until 22 November, the campaign features separate prize draws for shoppers and retailers. Both include a top prize of £20,000, alongside daily cash prizes and official dartboards.
Shoppers can enter by scanning a QR code on promotional KP Nuts packs, including £1.35 price-marked packs, as well as 80g, 90g, 225g and 250g formats.
Retailers can enter a parallel promotion by scanning a QR code on promotional cases of KP Nuts price-marked packs and pub cards.
The promotion aims to tap into growing interest in darts, with 9.9 million people having tuned into the World Championship, making it Sky Sports’ most watched sport outside football. An estimated two million people have also taken up the sport in the UK since Littler’s breakthrough in 2024.
