KP goes nuts about Christmas

KP Nuts and Hula Hoops

KP Snacks is reintroducing festive editions of its KP Nuts, Hula Hoops and Pom-Bear brands.

This Christmas will see the return of festive tubs of Jumbo Salted Peanuts, Dry Roasted Peanuts and Honey Roast Peanuts. Re-sealable sharing packs of KP Original Salted Peanuts, Dry Roasted Peanuts, Spicy Chilli Peanuts, Frosted Maple Syrup and Frosted Honey Roast Nuts add variety to the brand’s offering.

As well as the nuts range, also back this year are: Pom-Bear Snowmen, Hula Hoops Stars, KP Cheese Footballs and Chio Maxi Mix – all available in sharing formats. Pom-Bear and Hula Hoops have undergone their annual makeover to take on festive shapes.

Available from 28th September, the festive range should bolster the crisps, snacks and nuts category, which is worth an impressive £53.5m during this period each year.

Matt Collins, Trading Director, KP Snacks commented: “Christmas is a key opportunity for retailers to maximise sales within the category as shoppers are less likely to compromise on either quality or flavour during this time. An increase in social engagements with friends and family drives a rise in snacking occasions and we want to ensure our core range delivers the quality products shoppers already know and love, in festive formats appropriate for the season.

“We will also be supporting retailers by providing convenient formats that don’t take up too much shelf space, plus branded POS materials such as festive shippers, to generate excitement and boost impulse sales. Caddies, for example, are a great addition to any retailer’s Christmas range as they tempt shoppers to pay a premium for a quality snacking product. They come in a stackable format that ensures they are convenient for every shelf.”