KP and Bestway pair up for retailer cricket competition

The Hundred retailer competition

KP Snacks has teamed up with Bestway to offer retailers the opportunity to win the ultimate ‘money can’t buy’ experience at one of cricket’s newest and most exciting tournaments, The Hundred.

Retailers have the chance to win a VIP experience for eight, including tickets to The Hundred final at Lords cricket ground on 21 August, access to an executive box, hospitality, travel and accommodation expenses. Thirty runners-up prizes of £100 of stock vouchers are also available for retailers to win and celebrate a ‘Hundred’.

KP Snacks is the Official Team Partner of The Hundred, a new 100 ball cricket competition. The partnership will be promoted across eight core KP Snacks brands: popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – all of which feature on team shirts.

Every time retailers buy six of the of eight Hundred featured brands at Bestway, in any format, they will be automatically entered into a free Prize Draw for a chance to win. The competition is open until 15 July.

Matt Collins, Trading Director of KP Snacks said: “We are delighted to partner with Bestway on its Summer of Winner’s Campaign. It’s certainly going to be a busy and exciting summer of sport, with an excellent opportunity for retailers to drive CSN sales by stocking the right range. We want to reward retailers for their loyalty to our market-leading products with this money can’t buy experience.”

The promotion rekindles memories of a 2019 Wolf Blass competition, when Coatbridge Day-Today retailers Shoaib Ahmed and Khalid Iqbal were bowled over when they won VIP hospitality tickets to see Pakistan take on India in the Cricket World Cup.

Fiona Nisbet, Shoaib Ahmed, Khalid Iqbal and Kenny Magee