Swedish sweet cider pioneer, Kopparberg, has unveiled a brand refresh to create stronger stand out in store.
On shelf from next month, the new look packaging retains the brand’s distinctive black and gold identity, wordmark and flavour cues, while introducing more vibrant colour and enhanced contrast to deliver even stronger block impact on shelf and clearer, more immediate flavour signposting, helping shoppers find their favourites faster.
At the centre of the redesign is Kopparberg’s ‘K’ brand asset, now featured boldly across every pack.
Rolling out across all multipacks in both fruit and Crisp Apple variants, the refresh reinforces Kopparberg’s premium positioning and commitment to innovation.
Rosie Fryer, Senior Brand & Marketing Manager at Kopparberg UK, said: “Kopparberg has always been pioneering, category defining and original, and this refresh is about taking one of the UK’s most distinctive drinks brands into its next era.
“We’ve carefully evolved our visual identity to amplify the assets that make Kopparberg iconic, most notably our ‘K’, while creating a bolder, more contemporary packaging system with greater vibrancy, clarity and standout. It’s a redesign rooted in using brand heritage to push forward, designed to strengthen shelf impact and set a new standard for us moving forward.”
