Nestlé’s flagship KitKat brand has launched what it’s calling “its biggest innovation of 2018”, new boxed chocolates KitKat Senses.
KitKat Senses offers 20 individually-wrapped bite-size chocolates. There are three different flavours: hazelnut, double chocolate and salted caramel. Each combines KitKat chocolate and wafer with either a layer of praline and crunchy pieces of hazelnut (hazelnut), salted caramel filling infused with crunchy caramel flakes (salted caramel) or chocolate ganache and crunchy cocoa nibs (double chocolate).
The boxes will be available in two varieties, a mixed box which contains all three flavours as well as a hazelnut-only box. Both have an RSP of £3.99 and will be available from the end of February. Once popped open each box can be turned into a sharing platter.
The launch will be supported by a £7m campaign across 2018. This will include new TV advertising running from the end of March until the beginning of June, as well as national sampling to drive trial and social media activity. The campaign is estimated to reach 98% of its target audience 36 times.
