KitKat makes another break for it

KitKat bar

KitKat’s ‘Make a Break For It’ on-pack promotion is back; this year 10 lucky winners will bag a luxury Virgin Holidays getaway worth up to £8,000 each.

There are also 100 other prizes to be won every day during the promotional period including branded water bottles, beach towels and luggage tags. Entrants who don’t win a prize will receive 5% off at Virgin Holidays.

The promo is backed by a £5m media campaign that includes out-of-home, social, digital and shopper activity. There is also a specific ‘Make A Break for It’ tag featured on generic KitKat TV ads.

Promotional packs are available now, on formats including KitKat 4 Finger, KitKat Chunky and KitKat 2 Finger.