The British Honey Company, the producer of honey-infused spirits brand Keepr’s, has launched its first ultra-low alcohol product.
Keepr’s Ultra Low Alcohol Gin & Tonic flavoured drink (ABV less than 0.5%) is available now in cases of 12 x 250ml glass bottles.
Oli Williams, the British Honey Company’s Commercial Director, said: “Premium RTDs have been a growing part of the category in the last 12 months. We have seen a maturing of the RTD offering from standard pre-mixed drinks into better quality craft G&Ts, exotic cocktails and wines.
“There has also been a surge in popularity for low/no alcohol products in response to changing consumer behaviours and healthier lifestyles, particularly from younger consumers.
“We are therefore extremely excited to be tapping into both the premium RTDs and low/no alcohol consumer trends with our game-changing ultra-low alcohol G&T flavoured drink.”
For stock enquiries, visit the British Honey Company website.