JTI has bolstered its capsule offering with the launch of two new products: Sterling Dual Triple Green and Benson & Hedges Blue Dual Double Capsule. Both are available to retailers now.
Sterling Dual Triple Green (RSP £9.35) is the first triple menthol cigarette in the UK tobacco market. The mentholated cigarette has two capsules, one peppermint and one spearmint, and builds on the brand’s 2018 single and double capsule launches.
The new B&H Blue Dual Double Capsule (RSP £8.35) enters the market as the UK’s lowest priced double capsule offering.
JTI intends the new products will enable retailers to maximise sales in the category before the menthol ban comes into effect in May 2020.
Ross Hennessy, Head of Sales at JTI UK, commented: “We’ve seen the Capsule segment grow significantly in recent years and expect this to continue into 2019, alongside the increasingly popular Value segment. These two new launches will help retailers take advantage of these profit opportunities and we will continue to invest in introducing new, innovative products to the market to bolster sales in the tobacco category.”