French wine brand JP Chenet has revealed a redesigned 750ml bottle that is 30% lighter (410g) and engineered for easier merchandising and chilling, marking the first major change to the silhouette since the brand launched in 1984.
The new profile is part of a broader 2026 refresh introducing a modern visual identity, a revamped website, and a programme of consumer activity — including a wine‑dinner tour of French restaurants across the UK.
The new bottle reduces glass use and logistics‑related emissions, with JP Chenet estimating a 30% cut in CO₂ impact per bottle versus the previous format. Shelf and fridge practicality has been prioritised via a sleeker outline and clearer on‑pack navigation, including colour‑coded caps and larger on‑pack type to help shoppers find their preferred style at a glance. A new slanted label nods to the brand’s original curved bottleneck.
Henry Colyer, Marketing Manager at brand owner Les Grands Chais de France, said: “JP Chenet has been a household name for more than four decades, and this relaunch marks a bold new era for our pioneering family brand.
“The lighter bottle advances our sustainability targets, while the new identity and consumer experiences reflect what today’s drinkers want: authenticity, inspiration and simplicity. This is truly an icon reimagined, and the start of a very exciting future.”
