JJ Whitley goes for gold

JJ Whitley gold filtered artisanal vodka

JJ Whitley has launched a new gold filtered variant of its artisanal Russian Vodka.

The latest addition to the portfolio is distilled at the JJ Whitley distillery in St. Petersburg using premium quality Russian winter wheat and water. It is then slowly passed through a filter of fine gold silk thread for a smooth finish.

The new bottle features the distinctive embossed detail of the JJ Whitley range, complete with an eye-catching gold finish.

James Stocker, Marketing Director for Halewood Artisanal Spirits, commented: “Our Artisanal Russian Vodka has gone on to win a number of gold medals at internationally recognised awards, and is now the fastest-growing top 10 vodka range, which is testament to the quality and accessibility of the product.

“Our new limited edition JJ Whitely Gold Vodka is a fitting tribute to its gold award-winning success, providing retailers with a unique proposition which taps into multiple shopper occasions. From those looking to treat themselves or find something special to mark a celebration, or even as a great gift option, we’re confident that it will present a strong sales opportunity for retailers this summer.”

The new JJ Whitley Vodka range is available to order via Booker now. RSP £16. ABV 38%.