Jimmy’s Iced Coffee is expanding its SlimCan range with a 250ml price-marked pack (PMP) format that rolls out exclusively across the convenience and impulse channels.
The new £1.39 PMPs feature across Jimmy’s Original, Mocha, Caramel and Strong flavours, which are all available in cases of 12.
Jimmy’s Iced Coffee is HFSS compliant, ethically sourced using Rainforest Alliance-certified coffee and comes in endlessly recyclable packaging.
The RTD coffee category worth is currently worth £18.2m RSV.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, commented: “We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price-marked packs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this.
“Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value-driven products is essential in the current landscape.”
