Burton’s Biscuits is bringing a ray of sunshine to its Jammie Dodgers range with the launch of a new Lemon Twist variant.
The newest addition to the £20m Jammie Dodgers brand is available now with an RSP of 89p in cases of 18.
The launch is supported by social media activity.
The biscuit itself is pretty much a standard Jammie Dodger, but with lemon jam replacing the usual strawberry-flavoured filling.
“Our limited-edition Jammie Dodgers Lemon Twist follows our popular Toffee Apple variant, launched for autumn/winter 2017, with a vibrant pack design and standout flavour that’s sure to attract new and existing shoppers,” said Mandy Bobrowski, UK & Ireland Marketing Director at Burton’s Biscuit Company.
“Jammie Dodgers is the No.2 kids brand in the Everyday Treats category, and remains an iconic favourite bought by one in five UK households. Retailers can look forward to driving biscuit sales with Jammie Dodgers this summer.”