Jacob’s relaunches with a Crackin’ campaign

Jacob's advert

Jacob’s has cast a select handful of its crackers as the stars of its new £15m Crackin’ advertising campaign. The campaign, which hits the small screen today (18th February), features some of the brand’s products lip-syncing and dancing with the actors in three TV adverts.

The 30 second ads will be aired throughout the year, launching with Cream Crackers and Mini Cheddars, where the products come to life singing and dancing in a Crackin’ duet. The third spot launches in April, and sees a lip-sync battle between a group of bridesmaids and a bag of Cracker Crisps.

United Biscuits Savoury Biscuits Marketing Director, Ted Linehan, said: “Starting with Jacob’s Cream Crackers and Jacob’s Mini Cheddars, it’s a very exciting year ahead for us as a brand and United Biscuits – we can’t wait to build on our previous years of growth and deliver more fun and joy to consumers with our new Crackin’ campaign.”

The £15m campaign is being supported by the savoury-snack maker’s biggest ever multi-media campaign, with in-store, PR, social and digital activity, including  launching Jacob’s on Facebook for the first time ever, as well as re-launching the brand’s Twitter channel with the hashtag #Crackin.