It’s Perfectly Clear for Bargain Booze

Perfectly Clear range

Soft drinks manufacturer CBL Drinks has secured a nationwide listing with Bargain Booze for its flavoured water brand, Perfectly Clear.

The discount alcohol store will be stocking the 500ml bottle format of the drink in 560 of its stores across the UK. Both still and sparkling variants will be available from Perfectly Clear’s core range of flavours which include Lemon & Lime, Strawberry, Orange and Summer Fruits.

Dubbed ‘the original flavoured water’, Perfectly Clear launched in 1995 and contains zero sugar and is made with all natural ingredients. The brand has grown in recent years, introducing several new flavour variants and bottle formats.

Commenting on the new affiliation Maurice Newton, Sales and Marketing Director at CBL Drinks, said: “We are delighted to be listed with Bargain Booze, one of the UK’s largest off licence chains. Perfectly Clear continues to show remarkable growth, particularly amidst growing consumer concerns regarding sugar content, and we look forward to continuing this success in 2016.”