Increased promo spend brings Nisa some festive cheer

Nisa lorries

Nisa Retail has announced a “positive” Christmas trading period for the 10 weeks to 1 January 2017.

The improved festive figures (compared to the same period last year) were assisted by increased investment in Christmas promotions, which has driven a 2.7% rise in total sales to £235.6m with volume also up 3.2% to 19.1m cases.

Nisa’s fresh produce range registered a 17.7% increase for the 10 week Christmas period. This was driven by its Festive 5 offer, featuring five key Heritage own label produce lines, which led the way on festive vegetable pricing.

There were also 77 new store openings in the ten weeks, compared to 54 last year.

Nick Read, CEO Nisa Retail, commented: “I’m very pleased that we have been able to provide significantly greater investment in our promotions this Christmas to assist our members trading this festive period. We believe we have delivered a strong promotional mix to drive sales and footfall in our members’ stores. This has been possible due to the strong momentum the business has now built in its three-year strategy, which has seen Nisa invest in and improve operational efficiencies while also delivering a consistently improving financial position.”