Imperial Tobacco introduces L&B Blue Superkings 10s

This information is for tobacco traders only

Imperial Tobacco has unveiled Blue Superkings 10s, which will be available from 1st June.

Available in full-flavour Superking size 10s only, with an rrp of £3.78, L&B Blue is designed to appeal to value-seeking consumers in the economy price sector who seek the reassurance of a big name brand – as well as the low out-of-pocket spend and convenience the Superkings 10s format offers.

Madeleine Pearce, Brand Portfolio Chassis Manager for Imperial Tobacco, commented: “Superking size cigarettes offer excellent value for money for adult smokers and have continued to grow in popularity. The addition of 10s to the L&B Blue range will further resonate with brand conscious consumers looking for value, while still demanding the Virginia blend tobacco L&B is renowned for.

“Packs of 10 currently account for 20% of the economy sector so this, our lowest-priced L&B offering to date, is a must-stock for retailers.”

The L&B Blue range now comprises of Superkings Full Flavour, Smooth and Menthol 19s, new Superkings Full Flavour 10s and King Size Full Flavour and Smooth 19s. All are available in both standard and pricemarked packs, while stocks last.