Imperial Tobacco is making several enhancements to its JPS factory-made cigarette (FMC) range, launching nationwide in early 2018.
First, JPS Real Blue will benefit from Imperial’s new ‘Firm Filter’. Much-requested by consumers, the premium-grade filter retains its shape when in use.
JPS Silver also receives a filter upgrade, and becomes JPS Silver Stream. The improved cigarette features Imperial’s ‘Smooth Filter’ for “an exceptionally smooth taste experience”, and paper designed to create less smoke.
JPS Green becomes JPS Green Edge, and features a menthol inner liner within the packaging that is more effective at transferring flavour to the cigarettes than traditional menthol tips.
All are available from January 1 in both King Size and Superkings 20s at RSPs of £8.30.
Stephen Phillips, Imperial Tobacco Brand Manager, commented: “These innovations to the JPS portfolio demonstrate how Imperial is leading the way in the tobacco category, delivering sophisticated product innovation in a post-standardised packaging environment that meets the needs of our consumers and delivers continued profitability to our retailers.
“JPS is a key brand in our portfolio, with its variants currently commanding an overall FMC sector share of over 5%. We’re confident that JPS Real Blue, JPS Silver Stream and JPS Green Edge will be ‘must stocks’ in UK retailers’ gantries.”