Heinz has responded to the growing trend for hot sauces by launching a new range of Chilli Ketchup.
A Jalapeno Chilli Ketchup will be rolled out, along with refreshed on-pack designs for the Fiery Chilli and Sweet Chilli Ketchups. The new design will feature a chilli indicator on pack, allowing consumers to gauge the heat level of each product.
The launch will be backed by TV, radio, press and social media activity.
Chris Isaac, Heinz Tomato Ketchup Brand Manager, hopes the launch will inspire shoppers to seek new usage occasions. He commented: “Consumers can spice up their meal times with our wide variety of Chilli Ketchup.”
