Nisa has teamed up with the Scottish Grocers’ Federation Healthy Living Programme to help promote healthier eating among shoppers.
The delivered wholesaler and convenience retailer is the first symbol group to support the initiative in its consumer leaflets with the inclusion of the Healthier Scotland logo being used to identify those products which are healthier options.
Nisa retailers have been championing the scheme for some time, many using Healthy Living Programme shelf edge labelling, shelf talkers and other point of sale material to highlight fresh produce and other healthier products as well as displaying fresh produce on branded Healthy Living stands.
John Drummond, from the Healthy Living Programme, said: “We are really delighted with how well we have worked together with Nisa on the consumer leaflets and that they are supporting the scheme.
“Each of our development managers work with Nisa retailers and have very strong relationships with them. They are involved in events held in store and the participation is good.”
Nisa partner and SLR Reward winner Harris Aslam supports the Healthy Living Programme across his stores and has been involved in previous Healthy Living Days and Big Breakfast events.
Harris said: “We work with our retail development manager and the Scottish Grocers Federation to support the Healthy Living Programme wherever we can. It’s a great way to get our customers involved and events involving schoolchildren are especially well received.”