Healthy Heinz cuts ketchup’s sugar and salt

Heinz Tomato Ketchup 50% less sugar and salt

Kraft Heinz has launched a new recipe for its Heinz Tomato Ketchup.

Available now, Heinz Tomato Ketchup 50% Less Sugar & Salt is the next step on from the brand’s 50% Less Sugar and 25% Less Salt variant. This latest recipe is said to still offer “the 100% Heinz taste”.

Kraft Heinz is backing the launch with TV support, digital activation, PR and dedicated POS material. A new pack design highlights the product’s sugar and salt reduction benefits, acknowledging the growing number of consumers looking to make healthier choices.

Chris Isaac, Brand Manager from Kraft Heinz commented: “With sugar and salt content continuing to be highly relevant to consumers, it is important for retailers to stock a range of product options that cater to different shopper needs.

“Consumers can be reassured that Heinz Tomato Ketchup 50% Less Sugar & Salt has been developed to make sure it still delivers 100% Heinz taste. Unlike some reduced salt and sugar products, Heinz Tomato Ketchup does not contain artificial sweeteners, colours, flavours or preservatives.”

The new ketchup has an RSP of £1.99 for a 435g bottle and £2.59 for a 665g bottle.