Haribo set to launch Minion gums

Kids and adults are about to get excited by the arrival of Haribo Minions. Haribo is set to introduce this new line to its range this summer after securing a licensing agreement with Universal Pictures and Illumination Entertainment.

Haribo Minions will be available in three collectable bags containing a mixture of five Minion shaped jelly and foam pieces. Available in strawberry, apple, raspberry, cherry and blueberry flavours, each piece is based on the popular Minion characters from the Despicable Me franchise, including an additional purple Evil Minion piece.

The product will be available later this month in a variety of pack formats including 180g, £1 price marked bags; providing retailers with a great value, branded treat for customers to share and enjoy.

Haribo Marketing Manager, Hayley Johnson said: “Despicable Me is a much loved brand and has mass market appeal. With this in mind, we’ve no doubt that Haribo Minions will prove just as popular, becoming a key driver of confectionery sales this summer and beyond.”

The launch of Haribo Minions will be supported by an engaging summer marketing campaign which will include digital and social activation, PR and impactful POS to help drive sales for retailers.

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