Accolade goes alcohol free with Hardys launch

Hardys Alcohol Free Chardonnay

Accolade Wines has launched a new alcohol-free Chardonnay under its Hardys brand.

Hardys Alcohol Free Chardonnay (ABV 0.05%) has an RSP of between £5 and £7. It is available now.

The launch is supported with in-store marketing and social media activity.

David White, Marketing Director at Accolade Wines, commented: “The alcohol-free wine category represents a growing £17m profit opportunity for the trade and Hardys Alcohol Free is perfect to help capitalise on this trend.

“It offers important wine cues, such as grape style and flavour notes, and strong consumer confidence in the Hardys brand will help to drive purchase on occasions when consumers might be seeking an alternative to alcohol.”

For further information, retailers should email customerservices@accolade-wines.com.